Being and Doing: Authenticity over AI

We are living and working at a moment of intense innovation, one where the examination of the value of human talent and potential longevity is at the forefront.

Where we collectively thrive is at the inflection point of authenticity over AI, and by being and doing. 

This is our "emotional labor of judgment, insight and risk," to utilize as an advantage, according to futurist Seth Godin.

People find fulfillment in doing. It’s important to have goals, develop discipline, and accomplish hard things, but we also need to create space for rest and joy. That balance between doing and being is what makes life sustainable. Because while all the doing can be exhilarating or momentarily soothe agita, it is largely draining. 

"What brings you pleasure? What and who nurture you? Where do you feel at peace? These are the things that replenish you." -Annie Armstrong Miyoi, leading therapist. The community we are building of networked future forward leaders, companies and brands is a reflection of this ethos."The things we really care about are not  complicated problems. The things we care about in life are what we call complex problems. It’s a subtle difference, but it’s important. Complicated problems are super hard to solve, but once you solve them, it’s done.

Complex problems are super easy to understand, but you can’t solve them."Arthur Brooks, PhD Harvard Happiness ProjectLeading businesses turn to us to shape strategies with foresight and future proofing, whether through external thought-leadership reports or integrated, impactful activations. “The next big crisis in confidence won’t come from Wall Street, Washington, or even AI — but from our inability to distinguish human intent. In a world optimized for optics, trust is the next scarce resource. The tools have changed, but the need for discernment hasn’t.”-Andrew Ross Sorkin, AuthorAt Creating Significance our focus is on partnership, authentic connection and trust.