Significance is sustainable success. And without social engagement, success is not as significant (it's merely self-aggrandizement).

At this important moment in time, as we move forward into a new world of work and innovation, we're presented with a unique opportunity to focus on significance in everything we do as industry leaders.

Gen Z in particular the Resilient Achiever archetype, will emphasize authenticity over all. Humaness over AI -- in person over analog, and community within the culture of commerce." -Phillip Jackson, founder Future Commerce

These are the fundamentals at Creating Significance: 

• Quality over quantity: Slow marketing focuses on creating high-quality, relevant prigramming and thought leadership that provides genuine value. 

• Authenticity and transparency: Slow marketing emphasizes building a brand that is true to its values and identity, fostering trust through honest and transparent communication.

• Relationship building: Significance prioritizes building meaningful connections through personalized interactions, listening to needs, and fostering a sense of community. 

• Patience and sustainability: Slow marketing recognizes that building a strong brand takes time and effort. 

• Intentionality and purpose: Slow marketing is not a passive approach; it requires a conscious and strategic effort to create content and engage with new audiences in a way that aligns with values and goals. 

Creating Significance focuses on sustainable practices that can be maintained over the long term, rather than relying on the shorter term.